Apple fans who waited at the Palo Alto store overnight for the release of the much-anticipated $999 iPhone X were rewarded Friday morning when chief executive Tim Cook made an appearance.
Cook, who has described the companies latest gadget as the 'biggest leap forward since the original iPhone,' surprised groupies who waited overnight to get their hands on the high-end device.
He even took a moment to sign a few lucky fans' iPhone boxes.
Fans lined up through the night at stores around the country to buy the phone – and those who were able to buy one will be pleased to know they are sitting on potential gold mines, with some devices already being auctioned off oneBay for up to $18,000.
The X is Apple's next generation smartphone that uses facial recognition software for the first time and is on sale today in cities around the world – with queues building at Apple Stores amid rumors of limited stock.
And sales had Wall Street booming as shares hit an all-time high on Friday morning as optimistic reviews poured in about how the X would make this quarter's earnings soar.
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Apple fans who waited at the Palo Alto store overnight for the release of the much-anticipated $999 iPhone X were rewarded Friday morning when chief executive Tim Cook made an appearance
PALO ALTO: CEO Tim Cook is pictured hugging a customer, Kathy Jen, as she gets ready to buy her new phone
Cook, who has described the companies latest gadget as the 'biggest leap forward since the original iPhone,' surprised groupies who waited overnight to get their hands on the high-end device
Apple CEO Tim Cook even took a moment to sign a box of a new iPhoneX at the Palo Alto Apple Store
MANHATTAN: Excited consumers lined up down city blocks overnight to get their hands on new iPhone X
MANHATTAN: In SoHo hundreds of people got in line around the block in hopes to get their hands on one of the new phones
MANHATTAN: People took naps as they waited for hours outside the Fifth Avenue store in the Upper East Side
MANHATTAN: The X is Apple's next generation smartphone that uses facial recognition software for the first time and is going on sale in cities worldwide today – with queues building at Apple Stores amid rumors of limited stock
MANHATTAN: An excited customer is greeted with a round of high-fives by enthusiastic Apple employees as he enters the store to purchase his new phone
MANHATTAN: Customers piled into the store as soon as it was open on Friday morning to purchase their new gadgets
BOSTON: The first customer in New England held his hands over his head triumphantly as he left the store with his new device
BOSTON: Adam Cartwright shows off his new iPhone to reporters outside of the store in downtown Boston on Friday morning
TAMPA: People were just as excited on the west coast, with lines reaching all the way around the mall overnight
CHICAGO: Chase Thilleman gets a high five from an Apple employee as he is the first in the Michigan Avenue store to enter and buy his new phone
The company took a major step forward to becoming a trillion dollar company after the tech giant reported a blowout fourth quarter and got ready to start selling their brand-new products.
At least five brokerages raised their price targets on the stock, with Canaccord Genuity making the most bullish move by raising its price target by $15 to $195. The median price target on the stock is $180.
With Canaccord's move, five Wall Street analysts now have target prices for Apple that put its market value above $1 trillion.
In New York people brought sleeping bags so they could wait in lines that wrapped around city blocks overnight for the release of the phone.
'I can't wait to get to my office and plug it in, back it up and play around with it,' said Jordan Shapiro, a 34-year-old recruiter from New Jersey who was one of the first to walk into Apple's flagship store on Manhattan's Fifth Avenue.
'I've been in these lines maybe five or six times for previous launches and it´s just so much more than when a UPS guy delivers.'
And in the rest of the major American cities people followed suit, some even getting creative and bringing with them air mattresses or folding chairs so they could rest their feet (or maybe take a nap) during their wait.
The record-long lines signaled stronger demand for the 10th anniversary version of the premium smartphone than the last two iterations.
While many waited for hours in technology hub San Francisco – some may have been in vane as thieves snatched hundreds of new iPhones off of a delivery truck outside Stonestown Mall, according to KPIX.
MANHATTAN: An excited customer raises her hands above her hands as the SoHo Apple Store opens on Friday morning
MANHATTAN: Despite the eye-watering price tag, people were willing to shell out the cash for what Apple CEO Tim Cook has billed as 'the biggest leap forward since the original iPhone,'
BOSTON: People up north had to line up wearing heavy jackets and hoods as they waited in the cold New England morning for the store to open
WASHINGTON: Customers lined up outside the store overnight in Georgetown to get their hands on the new iPhone
ATLANTA: Down south people looked more cheery as they stood in line at the Perimeter Mall waiting for the official launch
MANHATTAN: Customers at the Fifth Avenue store were lucky to get in the door to have a chance at buying Apple's exciting new phone
MANHATTAN: David Tukel traveled all the way from Franklin, Michigan, to buy a new iPhone X at the Fifth Avenue Store in New York
MANHATTAN: A customer hands over a $100 bill as she pays for her new iPhone X at the Fifth Avenue Apple store
MANHATTAN: Harry Slotwiner holds up his new iPhone X. And as New Yorkers lined up at stores around the metro area, workers finish installing billboards around the city to advertise the popular new phone
MIAMI: Crowds gathered and waited in beach chairs for the release of the new iPhone near Miami Beach
DALLAS: Some people got creative in and brought mattresses with them to stay comfortable while waiting in the all-night line
CHICAGO: Freddy Drzewiecki traveled to the windy city all the way from Buffalo, New York, to buy his new phone at the recently opened Michigan Avenue store
The glass-and-stainless-steel device that Apple Chief Executive Tim Cook has billed as 'the biggest leap forward since the original iPhone,' starts at $999 in the United States.
The handset features an edge-to-edge display designed for deeper color rendition and an innovative camera that uses facial recognition to unlock and operate the phone.
Conspiracy theorists might suspect that Apple is artificially reducing supply to generate buzz, but analysts say the real reason is that Apple's suppliers so far haven't been able to manufacture the iPhone X quickly enough.
The new phone will be the first iPhone to use FaceID, facial recognition software used to unlock the device while also removing the Home button for the first time to make way for a larger, OLED screen.
One of the iPhone X's key new features is Animoji, which lets you turn your face – captured by the new face recognition camera – into an animated character, such as a panda or even a poo.
Making the iPhone X is proving to be a challenge because it boasts a color-popping OLED screen, which isn't as readily available as standard LCD displays in other iPhone models.
The new iPhone also requires more sophisticated components to power the facial-recognition technology for unlocking the device. Even with the iPhone X's delayed release, Apple is still struggling to catch up.
Apple is now giving delivery times of five to six weeks for those ordering in advance online. Limited supplies will be available in Apple stores for the formal release Friday.
'The Super Bowl for Apple is the iPhone X,' GBH analyst Daniel Ives said. 'That is the potential game changer.'
LONDON: The queue for the new iPhone X at the Regent Street Apple Store in Central London this morning
LONDON: Apple customers try out the new iPhone X at the Regent Street Apple Store in London today
LIVERPOOL: A huge queue builds outside the Liverpool One Apple store in the city centre ahead of the iPhone X release today
MANCHESTER: Hundreds of Apple fans queue outside the Apple Store at the Trafford Centre in Manchester this morning
iPhone X devices are already listed for sale on auction website eBay for up to £15,000
Facial recognition, 12 megapixel camera and portrait lighting for photographs: Behind the new iPhone X
– $999 (£999 in the UK) price for 64GB version, and $1,149 (£1,149 in the UK) for the 256GB version
– Pronounced the 'iPhone 10'
– Comes with 64GB and 256GB models
– No home button – swipe up from the bottom to unlock or to go home from an app or to multitask
– 'Face ID' that allows users to unlock the phone by looking at it (but no fingerprint recognition)
The iPhone X has ditched the home button, making room for an almost edgeless display with glass on both sides of the device
– Qi and AirPower wireless charging that lets you charge multiple devices at once
– 'Screen tap' unlock
– Edge to edge display with glass on both sides of the device
– Super retina display using OLED technology – highest ever pixel density in an iPhone
– Dual 12 megapixel cameras and dual-optical image stabilisation
– Portrait lighting that uses machine learning to touch up photos
– A11 bionic chips with six cores, can be 70 per cent faster than the previous A10 chip
– But 64-bit A11 bionic system processor with an embedded M11 motion coprocessor is the same as iPhone 8 (£300)
MADRID: People lined up outside the Apple Store in Puerta del Sol. This release marks the 10-year anniversary of the first ever iPhone
CHINA: Workers staff cheer for the first man to buy the newly released iPhone X at the Sanlitun Apple Store in Beijing today
RUSSIA: People gather by a re:Store shop on Tverskaya Street in Moscow as Apple launches the iPhone X in Moscow today
UNITED ARAB EMIRATES: A customer looks at the new iPhone X at an Apple Store during its launch at Dubai Mall in Dubai
In Hong Kong, buyers who had pre-ordered the phone online queued to pick up their new purchases, saying they were willing to pay for what they saw as a landmark model.
'It's the 10th anniversary phone – anyway, other phones like the Samsung are not much less,' said banker Tony Yeung, 35, as he queued outside the Apple store in Hong Kong's Festival Walk mall. 'It's convenient. You can unlock the phone just by holding it up to your face in bed after you wake up.'
He bought two of the 64 GB version, costing HK$8,588 ($1,100) each, one for him and one for his wife. The 256 GB model costs HK$9,888 ($1,250).
In Australia, around 400 people queued outside Apple's flagship store in central Sydney to pay A$1,579 ($1,200) for the 10th anniversary model, a glass-and-stainless-steel device that Chief Executive Officer Tim Cook billed as 'the biggest leap forward since the original iPhone.'
'It's beautiful bro, what a feeling, I'm excited,' builder Bishoy Behman, 18, said after picking up two iPhone X as the first in line. He said he camped outside the store for a week before paying to improve his place in the queue overnight.
In Apple's Omotesando store in Tokyo, some 550 people were waiting in a line stretching to around 600 meters.
'I'm going home, and after having a rest, I'd like to have fun (with the phone),' said first-in-line Yamaura, a 21-year-old college student who spent six days in the queue.
In Singapore, two tourists from Thailand – which is not an initial launch market – were the first to receive pre-ordered phones at a flagship store in the Orchard shopping district.
But China iPhone sales have sagged in recent years as consumers switch to cheaper phones, while China becoming a launch market has hit demand for Hong Kong handsets.
'It is getting harder and harder for us to scalp iPhones. It is not the same as before,' said Ms Zhou.
APPLE'S NEW IPHONE IS A CLIPMSE INTO THE FUTURE
BY: MARK PRIGG FOR DAILYMAIL.COM
Apple bills it as the future of smartphones – and after spending a day with the iPhone X, it's hard to disagree.
It's a simply stunning piece of hardware, with the screen front and center, taking up almost the entire front of the device.
While detractors say the lack of a home button and fingerprint scanner are the biggest problems the iPhone X faces, in reality they are what make it – at least in the limited time I used the handset for.
It really does feel like a glimpse into the future, and also incredibly natural – after less than an hour I found I'd completely adjusted to not having a home button, and looking at the handset to unlock it.
One of the biggest advances in the iPhone X is Face ID.
While Face ID isn't perfect, and the 'notch' is an annoyance,. the iPhone X is a glimpse into the future of phones and the best handset of the market by a long way.
When you set up the phone for the first time, you'll be asked to rotate your head twice in a process taking 20-30 seconds – and that's it.
What's going on behind the scenes is astonishing, but from the user's point of view, it'll just unlock your phone when you look at it.
I was shocked at how good it was at recognising me once I held the phone up.
It recognised me wearing sunglasses, hats and scarves with absolutely no problems – while rejecting my attempts to fool it with a picture or with my eyes shut.
There is a learning curve here – as the phone needs you to look directly at it, you do need to turn your head towards the phone and focus on it.
It also struggles when flat on a desk in front of you more than I expected (although I could have simply angled the phone towards me).
If your phone is on your desk next to you, for instance, I found myself having to move forward so my head was closer before it would recognise me and unlock.
That said, while there are minor annoyances and missteps with the system, overall, I was shocked by how good, and quick it was the majority of the time.
This does make one neat feature Apple has built in difficult to use – the iPhone X can withhold showing the detail of notifications until it recognises you, which isn't ideal if your phone is flat on your desk and too far away for it to see your face.
However, for the most part, Face ID works as billed – it's just not (yet) perfect unless you are holding your phone up in front of your face.
The build quality of the X is superb, it feels far more solid than previous phones, and the size is great – even though its smaller than the iPhone 8 Plus, you're getting an OLED display called the 'super retina display' that, on the diagonal, is 5.8 inches.
Put simply, it's stunning.
Colours are bright, sharp and vibrant, and crucially, look natural, unlike Google's Pixel 2, for instance, which struggles to make colours look realistic on its display.
Apple’s calling this a 'Super Retina Display' with 1125 x 2436 pixels of resolution, making it the highest-density screen on any iPhone – and it really is noticeable.
However, there is a slight elephant in the room – the notch.
Containing the 3D scanning sensors and cameras that power Face ID, it cuts into the top of the display.
It's actually barely noticeable most of the time, and when you're viewing videos, for example, there's the option of viewing in a window with black bars, or full screen with the notch intruding on the picture.
Apps are also a little bit of a problem, in the short term at least.
I found that the Face ID was extremely reliable – unless the handset is flat on your desk.
App that haven’t been specifically updated for the iPhone X but use Apple’s iOS autolayout system fill the screen, but odd things happen, with buttons appearing in strange places.
If an app hasn't been updated you get an annoying black bar at the top and bottom – but expect these to become fewer and fewer as developers rush to update.
However, one plus from the notch, apart from Face ID, is the fact selfies on the iPhone X are stunning – and can even use Apple's much vaunted Portrait mode.
And speaking of pictures, the iPhone X manages to better the iPhone 8 with its dual lens system, and pictures are stunning from the dual cameras – with zoom shots in particular noticeably better.
There's also a boost in battery life, and Apple says there is two extra hours of power between charges compared to an iPhone 7, although I was unable to test this given the limited time I've been using the handset for.
The fascinating thing about holding the X is that is feels incredibly familiar – but better.
It’s solid, and the sizing is perfect – there’s none of the straining to reach parts of the screen you often get the 7 and 8 plus.
After just a minute or two it felt like the most natural thing in the world to swipe up to got to the home screen.
Switching between apps is also simple, and there's a neat short cut that means you can move between open apps by swiping horizontally at the bottom of the screen.
And while Face ID is not perfect in every situation, I found it worked pretty much all of the time, unless my phone was flat on my desk behind my keyboard.
Overall, although I've only had a day with the iPhone X, going back to an iPhone 8 seems unthinkable – and perhaps tellingly, and perhaps tellingly when I reached for my iPad, I swiped up instantly.
It really does feel like the future – and while not perfect, a whole new chapter, not just for the iPhone, but for technology in general, where it begins to disappear before your eyes,
AUSTRALIA: The first purchasers of the iPhone X show off their boxed phones to the media after its release in Sydney
GERMANY: People queue for the iPhone X launch outside the Apple Store in Berlin this morning
JAPAN: Customers wait in line before the launch of the iPhone X outside the Apple Omotesando store in Tokyo today
SINGAPORE: People look at iPhone X during its launch at the Apple Store in Singapore
Two new iPhone Xs are broken by clumsy users in China
At least three of Apple's brand-new iPhone Xs have been broken by clumsy users in China – and their pictures are going viral with nearly 10 million views in just 24 hours.
The much-anticipated flagship device has barely been released for a day following the start of official sales this morning.
But a viral video from one user, as well as images posted by another owner, show that two of the phones have already fallen victim to their handler's butter fingers.
At least two of Apple's brand-new iPhone Xs have been broken by clumsy users in China – and their pictures are going viral
The clip shot in China shows the owner holding a broken silver iPhone X in his hand.
The front display appears to still be on, but the screen as well as the new glass back are cracked and completely destroyed. 'I think this is a better look, no?' the man says jokingly in the video, adding: 'What do you think?'
And in another clip a man can be heard joking about his smashed phone: 'Does it look better now? It's more unique, haha.'
Pictures of the third broken iPhone X show what appears to be a crack in the corner of the device, suggesting that the user likely dropped the device as well. 'How much will it cost to fix this?' he wrote in his picture captions.
According to Apple Store's official price list for repairing service, it costs $279 to repair an iPhone X's OLED screen and $549 for 'other damage'.
What can we expect from the iPhone X launch today?
WHEN WAS THE IPHONE X RELEASED?
Pre-orders for the highly-anticipated device opened on Friday last week, and the iPhone X sold out within minutes. But general sales for the device opened today at 4am EST (8am GMT).
An Apple spokesman said: 'Stores in most countries will have iPhone X available for walk-in customers, who are encouraged to arrive early.'
HOW MUCH DOES IT COST?
The iPhone X doesn't come cheap, and is Apple's most expensive smartphone yet.
Apple is releasing two versions – a 64GB version, which will start as $999 (£999 in the UK), and a 256GB version, which will retail for $1,149 (£1,149).
WHAT ARE THE KEY FEATURES?
The iPhone X has ditched the home button, making room for an almost edgeless display with glass on both sides of the device.
To use the device, users must now swipe up from the bottom of the screen.
Facial recognition has also been added to the device, which Apple calls Face ID. Users can now simply look at their phone to unlock it.
Wireless charging has also been added, allowing you to charge your iPhone X by placing it on a charging mat.
The iPhone X has a super retina display that uses OLED technology, providing the highest ever pixel density in an iPhone.
In terms of camera, the iPhone X has dual 12MP cameras, with dual optical image stabilisation and quad LED true tone flash.
The front camera is a breakthrough for selfies, and can take photos in Portrait Mode with Portrait Lighting.
The smartphone has also been tuned for augmented reality capabilities in apps including Pokemon Go.
The augmented reality technology uses the phone's sensors to detect things like depth of field, ambient light and motion sensors in order to naturally place digital objects in a real-world scene.
WHAT ARE SALES EXPECTED TO BE LIKE?
While the launch of the iPhone 8 at the end of September was met with a lukewarm response, experts predict that sales of the iPhone X will be huge.
Ipsos Retail Performance, which monitors high street footfall, is predicting an unusually-high level of demand for the iPhone X, with footfall in the two weeks following the launch set to be up 25 per cent month-on-month, the third biggest rise on record.
In comparison, last year's iPhone 7 resulted in an 18.8 per cent rise, while the iPhone 8 launch in September saw a rise of just 10.2 per cent.